The Founders Club Blog

London Bay Homes earns three Excel Awards for The Founders Club marketing campaign

SARASOTA, Fla. (Sept. 10, 2014) – London Bay Homes was recognized at the recent 2014 Southeast Building Conference for its marketing campaign that successfully increased awareness of and visitors to The Founders Club, Sarasota’s traditional golf and social club community.

The luxury homebuilder and contributing partners, B-Squared Advertising and Fiddler Films, received three Excel Awards, including best overall advertising or marketing program, best corporate video, and best 30- to 60-second YouTube-type video.

The statewide awards – presented by the Florida Sales & Marketing Council of the Florida Home Builders Association during the SEBC – honor top builders, developers, advertising agencies and associates for achievements in sales, marketing, model merchandising and more.

Increasing Realtor and prospective homebuyers’ awareness of The Founders Club and its unique lifestyle were among the goals of London Bay’s 2013-14 marketing campaign, which was recognized for its creativity and overall success.

Visitors to The Founders Club doubled between 2012 and 2013 and increased another 48 percent in 2014.

Magazine advertisements, newspaper inserts, website videos, social media and other materials captured the community’s appeal, focusing on its large homesites with lake, golf and nature preserve views; variety of homes and price points; and traditional golf experience. Homes and picturesque natural scenes were presented in a gallery format.

London Bay also emphasized the intimacy and friendliness of the community, planned for only 262 homes within 700 acres.

The corporate and YouTube-styled videos produced by Fiddler Films convey The Founders Club’s “Find it All” message. Soothing music provides the soundtrack for friendly commentary from staff, residents and London Bay President and CEO Mark Wilson in the corporate video, which alternates these interviews with glimpses inside homes and residents enjoying the community’s amenities.

The Founders Club’s award-winning YouTube video, “How to Make the Perfect Crepe,” showcases a sweet combination of chocolate, almonds, mascarpone and dash of amaretto liquor.

London Bay Homes, named America’s Best Builder by Builder magazine in 2008, offers golf cottages, single-family homes and one-of-a-kind estate homes at The Founders Club. Home and homesite packages are priced from the $700,000s to over $4 million.

The Founders Club is conveniently located within minutes of Florida’s cultural coast, including Sarasota’s world-famous Gulf of Mexico beaches, shops, acclaimed local restaurants, and arts and cultural venues of downtown Sarasota.

The Founders Club Sales Center is open Monday through Saturday from 9 a.m. to 5 p.m. and Sunday from 10 a.m. to 5 p.m. It is located at 3001 Founders Club Drive, three miles east of I-75 on Fruitville Road, Exit 210.

For more information about The Founders Club, call 941-378-0900 or visit

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